Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck

Made to Stick

$12.99
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Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
  • Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
  • Made to Stick: Why Some Ideas Take Hold and Others Come Unstuck
Made to Stick

Made to Stick

$12.99 $12.99 each
This text shows how one small US airline used a simple catchphrase to catapault itself into the big time, & how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium. It offers a set of principles we can adopt to make sure that we can get our own ideas across effectively.

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