{"product_id":"win-bigly","title":"Win Bigly","description":"\u003cp\u003e\u003cstrong\u003eThe \u003cem\u003eNew York Times\u003c\/em\u003e bestseller that changed how we understand reality itself-expanded and updated to include the first Trump administration, January 6th, and the 2024 election\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eScott Adams was one of the earliest public figures to predict Donald Trump's election. The mainstream media regarded Trump as a lucky clown, but Adams-best known as \"the guy who created Dilbert\"-recognized a level of persuasion you only see once in a generation. We're hardwired to respond to emotion, not reason, and Trump knew exactly which emotional buttons to push.\u003c\/p\u003e\u003cp\u003eThe point isn't whether Trump was right or wrong, good or bad. Adams goes beyond politics to look at persuasion tools that can work in any setting-the same ones Adams saw in Steve Jobs when he invested in Apple decades ago. Win Bigly is a field guide for persuading others in any situation-or resisting the tactics of emotional persuasion when they're used on you.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eWin Bigly\u003c\/em\u003e, now in its second edition, explains one of the most important perceptual shifts in the history of humankind.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Scott Adams, Inc.","offers":[{"title":"Default Title","offer_id":67551214797032,"sku":"9798990531628","price":29.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/9539\/3512\/files\/imageloader_c2d2367e-3102-40c8-9706-6d48c17445a9.jpg?v=1790376730","url":"https:\/\/kuumba-47muwsn1.myshopify.com\/products\/win-bigly","provider":"Kuumba","version":"1.0","type":"link"}