{"product_id":"the-mighty-wmmr","title":"The Mighty Wmmr","description":"\u003cp\u003eIn the early 1980s, the scrappy radio station 93.3 WMMR was on the verge of a major takeover of the Philadelphia airwaves. Erin Riley, who had her finger on the pulse of new artists like Bon Jovi, whose music would define a generation, was hired as the station's Music Director in 1983.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Mighty WMMR\u003c\/i\u003e is Riley's affectionate and nostalgic oral history of the station's early years, especially its 1980s heyday, covering everything from the pioneering influence of \u003ci\u003eThe Marconi Experiment\u003c\/i\u003e and the success of \u003ci\u003eThe Morning Zoo\u003c\/i\u003e to how WMMR broke artists like Bruce Springsteen, Billy Joel, and local favorites The Hooters onto the national scene. Featuring anecdotes and memories by beloved on-air personalities including John DeBella, Pierre Robert, and Michael Tearson, Riley chronicles the memorable songs and musicians; concerts, contests, and clubs; and the live broadcasts that marked the height of an unforgettable era in Philadelphia radio.\u003c\/p\u003e\u003cp\u003eRiley breezily captures the station's impact on listeners, which made WMMR a perfect storm of the times, the culture, and the counterculture. \u003ci\u003eThe Mighty WMMR\u003c\/i\u003e is a captivating look back at Philadelphia's rock history and the station that shaped a city and a generation.\u003c\/p\u003e","brand":"Temple University Press","offers":[{"title":"Default Title","offer_id":67664248701160,"sku":"9781439926598","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/9539\/3512\/files\/imageloader_8ba68b8d-9f2e-4091-a912-0b6fc27a2c5c.jpg?v=1790477862","url":"https:\/\/kuumba-47muwsn1.myshopify.com\/products\/the-mighty-wmmr","provider":"Kuumba","version":"1.0","type":"link"}