{"product_id":"public-relations-writing-and-media-techniques-books-a-la-carte","title":"Public Relations Writing and Media Techniques -- Books a la Carte","description":"\u003cb\u003eNOTE: \u003c\/b\u003e This edition features the same content as the traditional text in a convenient, three-hole-punched, loose-leaf version. Books a la Carte also offer a great value-this format costs significantly less than a new textbook.   \u003cb\u003e \u003ci\u003ePublic Relations Writing and Media Techniques \u003c\/i\u003e \u003c\/b\u003e \u003cb\u003eis the most comprehensive and up-to-date PR writing text available, with real-world examples of outstanding work and winning campaigns by public relations professionals. \u003c\/b\u003e   The text thoroughly integrates new communication technologies--the Internet, Webcasting, etc.--and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book places emphasis on the nuts and bolts of daily work in public relations, giving students step-by-step procedures for creating and distributing a variety of successful public relations materials. An engaging and highly effective text for students, \u003ci\u003ePublic Relations Writing and Media Techniques\u003c\/i\u003e is also an invaluable resource for public relations practitioners. \u003cbr\u003e  You can also purchase a loose-leaf print reference to complement \u003cb\u003eRevel \u003ci\u003ePublic Relations Writing and Media Techniques\u003c\/i\u003e \u003c\/b\u003e. This is optional.","brand":"Pearson","offers":[{"title":"Default Title","offer_id":50804578517224,"sku":"9780134010496","price":125.93,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/9539\/3512\/files\/imageloader_e0080d89-16e8-487f-a1b8-e870420c813a.jpg?v=1790300134","url":"https:\/\/kuumba-47muwsn1.myshopify.com\/products\/public-relations-writing-and-media-techniques-books-a-la-carte","provider":"Kuumba","version":"1.0","type":"link"}