{"product_id":"preparing-effective-business-plans","title":"Preparing Effective Business Plans","description":"\u003ci\u003eFor undergraduate and graduate courses in entrepreneurship\u003c\/i\u003e  This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan.  \u003cb\u003eTeaching and Learning Experience\u003c\/b\u003e\u003cbr\u003e This text will provide a better teaching and learning experience--for you and your students. Here's how:   \u003cul\u003e \u003cli\u003e\n\u003cb\u003eFocus on the \"Front End\" of the Entrepreneurial Process\u003c\/b\u003e: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process. \u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eGive Students a Solid Point of Reference\u003c\/b\u003e: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book. \u003c\/li\u003e \u003cli\u003e\n\u003cb\u003ePresent Special Insights on Presenting and Writing a Business Plan\u003c\/b\u003e: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide. \u003c\/li\u003e \u003c\/ul\u003e","brand":"Pearson","offers":[{"title":"Default Title","offer_id":50804508852456,"sku":"9780133506976","price":119.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/9539\/3512\/files\/imageloader_05fda973-5497-448f-9e4f-429057f4010a.jpg?v=1790299933","url":"https:\/\/kuumba-47muwsn1.myshopify.com\/products\/preparing-effective-business-plans","provider":"Kuumba","version":"1.0","type":"link"}