{"product_id":"emotion-by-design","title":"Emotion by Design","description":"\u003cb\u003eFilled with innovative strategies for success from a former branding expert, \u003ci\u003eEmotion By Design\u003c\/i\u003e will show you how to create an empowering brand that resonates deeply with people by unlocking the creativity within your organization and unleashing it out into the world. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003e \"The branding lessons in Greg Hoffman's \u003ci\u003eEmotion By Design\u003c\/i\u003e are invaluable for any business, big or small, and it gives you a blueprint for how Nike has created such strong emotional bonds with its consumers. Essential knowledge here.\" ―Daymond John, \u003ci\u003eNew York Times \u003c\/i\u003ebestselling author and co-star of \u003ci\u003eShark Tank\u003c\/i\u003e \u003cp\u003e\u003c\/p\u003e In \u003ci\u003eEmotion By Design\u003c\/i\u003e, Hoffman shares lessons and stories on the power of creativity drawn from almost three decades of experience within Nike. A celebration of ingenuity and a call-to-arms for brand-builders to rediscover the human element in forming consumer bonds, \u003ci\u003eEmotion By Design\u003c\/i\u003e is an insider's guide to unlocking inspiration within a brand and building stronger emotional connections with consumers, using Hoffman's three favorite guiding principles: \u003cul\u003e\n\u003cli\u003e Creativity is a Team Sport \u003c\/li\u003e\n\u003cli\u003e Dare to be Remembered \u003c\/li\u003e\n\u003cli\u003e Leave a Legacy, Not Just a Memory \u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e Over the course of a twenty-seven-year Nike career--from intern to Chief Marketing Officer--Hoffman led teams in shaping and expressing Nike's brand voice and identity through storytelling and experiences. Every story was distinct, yet the result was always the same: a strong emotional attachment between products and people--quite literally emotion by design. \u003cbr\u003e","brand":"Twelve","offers":[{"title":"Default Title","offer_id":50805975187688,"sku":"9781538705599","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0810\/9539\/3512\/files\/imageloader_d6d3a27a-cae8-4d3b-82a8-a256746a7f31.jpg?v=1790302249","url":"https:\/\/kuumba-47muwsn1.myshopify.com\/products\/emotion-by-design","provider":"Kuumba","version":"1.0","type":"link"}